I've always been athletic and regular at sports.
I took up running 15+ years ago, those occasional runs turned into 5Ks, 10Ks, half marathons, long hikes, the kind of lung capacity you build over years of putting one foot in front of the other. I never thought much about my health, because I never had to.
Then COVID happened.
After that, something changed. Every flu, every change of season, every ordinary cold would knock me down for weeks. A cough that lingered. Breathlessness that wouldn't quit. I did X-ray after X-ray, sure something was wrong. The first time, I told myself it was a fluke. By the third or fourth season in a row, I knew it wasn't.
My cabinet filled up with Mucinex and cough syrups and anything else that promised relief. And it worked, for a day. But I was chasing symptoms, not the cause. What I actually wanted was to rebuild what COVID had taken from me: my defenses. My baseline. The version of me that used to shrug off a cold overnight.
That's when someone suggested wellness shots.
Where I lived, they were easy to find, cold-pressed, sitting right there in the grocery aisle. Ginger, turmeric, beetroot, the good stuff, nothing else. I was skeptical at first. But I started having one most mornings, sometimes right after a run. And somewhere along the way, the lingering colds just… stopped. Honestly, I can't tell you when I last recovered from one, because I haven't gotten one in a while.
And it's stayed a ritual, a small, daily bit of wellness I do for myself. It's effortless, too: sitting right in my fridge, a quick shake and a twist, done in seconds. The best part is it tastes like a treat, not a chore. Immunity in the morning, Beetroot Energy whenever the day needs a lift.
The problem started when I came home to Delhi.
I couldn't find anything like it. Anywhere. I tried having them made fresh at home, but it was juiced, not cold-pressed, lacked consistency in both taste and texture, half of it wasted, not to talk about time in cleanup and mess. So I did the only thing that made sense at the time: I froze them, packed them onto flights, and rationed them one at a time from the fridge when I was in Delhi.
That's when it hit me. If I needed this badly enough to carry it across the world, I probably wasn't the only one.
Shared some with friends and family and I decided to build it ourselves. Honestly we talked for months but then gradually it moved from the idea stage to execution. It's been a labor of love and countless taste tests.
We sourced the best ingredients and cold-pressed them the way it's meant to be done. We curated the taste until it was something you'd actually look forward to. Ginger, known for being antibacterial. Turmeric root, one of the most researched anti-inflammatories there is. Vitamin C. Beetroot for natural nitrates. Clinically-backed ingredients, nothing invented, nothing extra.
Every single thing in a Bloom shot is there on purpose. And nothing that doesn't need to be.
That's the whole idea. Nutrient-dense, cold-pressed, honest. The ritual that gave me my baseline back, finally made right, and finally here in Delhi.
Let’s give wellness a shot !!
- Rishi
